To create a beautiful and intentional branding package, I follow a design process that consists of several stages. First, we will have an onboarding session where I learn as much information as about your business, target audience, and goals. This will help me create a design that is tailored to your personal visual style, and client’s needs.
After the onboarding session, I will begin creating black and white sketches within one to one and a half weeks. These sketches will present two different directions for your brand. You will then have the opportunity to choose the direction you want to move forward with. This part of the process allows me to put onto paper what I’ve learned about you and your clients. It’s a very rough sketch of where the brand will end up.
Once you have chosen a direction, I will create a more complete look that includes colors, brand marks, and additional logos. This phase is called Draft 1, and I will present it to you for your feedback.
After you have reviewed Draft 1, you may have minor edits or suggestions. I will be open to your feedback and make the necessary changes to ensure that the final product meets your expectations. I have no limit on design phases, but truly want you to leave with a brand you love and that works. If a few extra phases are necessary to get there, we will make that happen for you.
The final brand package consists of design files, in multiple types, and a digital brand guidelines book with notes on how to use your brand. Should you need assistance with any other design elements, this is the stage to let me know 🙂